Halo: Reach's marketing budget to eclipse Halo 3's
News - Could Reach beat Call of Duty?
Microsoft has admitted that it is investing in a considerable amount of marketing for Halo: Reach.
Bungie's Halo swansong has some tough competition this year with the likes of Call of Duty: Black Ops but Microsoft wants to make sure that Reach comes out on top.
Microsoft's entertainment and devices director, Stephen McGill explained: "Halo: Reach is extremely important for us. Not just from a revenue and business perspective, but Halo is such an iconic franchise, and one that has delivered huge innovation with every release. It's a game that's extremely close to our hearts."
He added: "The marketing campaign for Halo: Reach sees a 60 percent increase over what was spent on Halo 3."
Thanks MCV.
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