Sky TV uptake surprises Microsoft
News - Exec shocked by early demand
Apparently, Microsoft have been quite literally blown away by interest in the Sky TV player on Xbox Live - both Sky and the platform holder left struggling to cope with demand.
"We were blown away - literally - by the response we had, and we took some flak, probably fairly," Neil Thompson told GI.biz.
"We didn't scale to quite the scale we should have, and I take that criticism on board and we've learned from it. But now it's up and running, people are loving it, the subscription rates, the download rates for the application and so on are just blowing my mind away, they're blowing the people at Sky's minds away."
No specific figures were dished out by Thompson. The Sky TV player has also launched on iPhone.
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