Simon Pegg in non-gaming Xbox ads
News - Sky TV and HD movies played-up
Microsoft and Sony are set for one almighty non-gaming face-off this Christmas, both platform holders set to do battle for the hearts and minds of the non-hardcore who seem to be being swayed away from the Wii console.
With this in mind, Microsoft's non-gaming push will begin tomorrow, a new advert featuring comedy actor Simon Pegg set be delivered, pushing the high-definition video offered on the Xbox 360 via Xbox Live.
"From October 2 we're launching our own TV work explaining to consumers the broader entertainment offerings we have on Xbox 360, which is going to centre on our music offerings, movie offerings - and then obviously the unique TV experience we've got in connection with Sky, and the Sky service we're bringing to Live," Neil Thompson beamed, speaking to GI.biz.
We'll have more Sky player and video chit-chat very soon.
© 2012 Ferrago Ltd