More 'TV-style' games for Xbox 360

News - Endemol weigh up future options

Following the success of real-time Xbox Live quiz game 1 vs. 100, TV moguls Endemol have said that they are considering more television-inspired creations for the Xbox 360 console.

"Microsoft approached us for a show for new service called Primetime. It has a live show with a host avatar and a voice over live, contestants can line up in a lobby in the game and could be picked, 100 are people picked to be an audience and the rest can play along. The game can take quite a long time and it has traditional ad breaks like TV, plus you have to be a gold member of Xbox," digital boss Peter Cowley offered at the Edinburgh Interactive Conference, talking up the importance of the game.

"I've been playing against 84,000 people simultaneously. I've seen the beginnings of convergence from TV ideas to new ideas on a platform. It's still unproven but I'm excited and can excite the TV guys about an Xbox game where they may have previously thought about it as a shoot up platform."

Some kind of poker game, that could fit in with a simultaneous, live TV show is presently under consideration at Endemol, Cowley revealed.