Microsoft: Don't worry about Xbox Live ads

News - Major Nelson promises not to intrude

Having confirmed yesterday that the Xbox 360 Dashboard will be getting web-style adverts delivered over Xbox Live, Microsoft have moved to assure Live users that the ads they serve won't interfere with the experience.

Perhaps understandably, the community reacted badly to word on the new ad plans; some Gold users claiming that only free-loading Silver types should get the ads.

"I need to let you know that you don't need to worry about a huge influx of ads across the dashboard. One of our core principles is to enhance, not interfere with the gaming experience, and we work directly with our partners to only deliver experiences that are relevant to the LIVE community," Live mouthpiece Larry Hryb explains.

"Silverlight will help make those ads a more organic part of the dashboard, like we've done with some of the NXE slots in the past. No one on the team wants to turn the dashboard into something that looks like like Shibuya Crossing. That's just not good for anyone."