SCEE boss explains high PSP Go pricing
News - New system 'premium' mooted
The PSP Go was one of E3 2009's biggest announcements, but confirmation of the 249 USD / Euro price tag hardly inspired observers; this price tag being somewhat higher than the existing PSP model.
"When you introduce a new piece of hardware you have the opportunity to say there is a certain premium that is associated with it, and we took that into account," Sony Computer Entertainment Europe boss Andrew House tells MCV.
"As with all hardware launches you look at the business model, the cost structure, and the necessarily level of profitability, and you use that to set the wholesale price. Much as we do with any other hardware."
Do you think the PSP Go is fairly priced?
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