DJ Hero to have wider appeal than Guitar Hero - Activision

News - Griffith expects big appeal, especially in Europe

Speaking in a sizable chat with GI.biz, Activision Blizzard chief Mike Griffith has said he expects DJ Hero to appeal to a broader audience even than the mass-market bating Guitar Hero.

He believes the game could be bigger, not just because of wider musical styles, but also because of the content being bundled.

"I think it will build on what Guitar Hero has been able to do. If you look at what our Guitar Hero franchise has achieved, we now have 15 million households that are active Guitar Hero users and we continue to satisfy them with more experiences and the chance to indulge in more music and gameplay," he explained.

"But outside of those 15 million household's, there's another 300 million that haven't for one reason or another bought Guitar Hero yet. One of those reasons is we're not reaching new genres and new music audiences in a way that DJ Hero allows us to accomplish."

Griffith believes DJ Hero could be huge in Europe, where it will launch in October on a variety of major formats.