Why do games and their developers fail?

Column - From Outcast 2 to Duke Nukem Forever, the debate rages...

It is a cold hard fact that the games business is just that, a business. When push comes to shove if you aren't making money then the game is over. There are times, however, when I begin to wonder if the people with the money actually know what's going on. I remember buying a DVD when the technology was just breaking in the UK and finding one of those stupid marketing research pamphlets on the inside. Glancing over the questions one has always stuck in my mind. The question was to tick what was the primary reason for buying a particular film over another and among the list was 'the studio'. I couldn't, and still can't, understand how someone would think "Oh, that film was made by Warner Bros, it must be good, I'll get it." What made it memorable was that some marketing monkey boy must have believed that to be case. To me it showed a complete lack of understanding between the people releasing the DVD's and the people buying them. It has taken years of marketing research by the studios to realise that the kinds of people who like to buy DVD's want extra features about the making of the films and interviews with cast and crew. If they had just asked me at the start, or any other film fan, I could have saved them time and a whole lot of money. I guess I've only myself to blame as I never did send back the pamphlet. In the same regard I often wonder about the people in charge of which games get made, and which do not.

Now, a lot of games companies don't succeed due to a number of reasons, but most fail because their games aren't particularly good. Corporate natural selection, as it were. There are two other types though, that make no sense to me. One kind that make or are potentially making great games, but still fade away. Then there is my favourite enigma, the kind of company that seem to be making a game that almost the entire gaming audience can see failing right out of the gate.

Let me talk about the first kind as a sort of epitaph to the death of a good friend. The most recent example of this was the tragic demise of Appeal, the Belgian developer that had made Outcast. Outcast was a tremendous game in so many ways. Graphically it was unique thanks to the voxel technology they used so well. It had extremely sophisticated effects for the time, including software bump mapping, depth of field blurring and even some screen anti-aliasing. It's soundtrack was an auditory masterpiece thanks to the Moscow Symphonic Orchestra. The gameplay a brilliant mix of adventure and action. Yet despite critical praise, and reasonably good commercial success, somebody somewhere decided that the sequel would not be.

In Appeal's case, one of the problems was the initial choice of using voxel technology. Whilst it gave the game a very organic landscape, the engine took a long time to develop. For the sequel they wanted to move to polygons and so it was a case of back to square one as they worked on a new engine. But from the screenshots that are still available on the website that sits like an eerie ghost town, it looked very advanced. By aiming for the Playstation 2 platform as well as PC it would have given them a more stable platform as well as a huge market. After all, more and more games are becoming more open and free form for the player. But what may have been a huge hit was cancelled so Cutter Slade, the saviour of Adelpha, is no more.

Another company that went under despite critical praise was Looking Glass studios who developed System Shock 2, and the Thief series of games. In their case Eidos Interactive’s decision was very strange as many of the employees were rehired by Ion Storm to work on, Thief 3. So evidently someone inside Eidos believes in the title.